MIDGARDSBLOT

⚔ ᛗ MIDGARDSBLOT AND JOBBINTROᛗ ⚔

Midgardsblot was approached by the Horten based business Jobbintro for a unique collaboration. Since our pledge to make more sustainable merch, we decided to visit the factory.

It was an easy decision to make, after we saw how Jobbintro shows a genuine faith in the idea that everybody has talents and resources. Jobbintro assists with career guidance, skills development and job training, with a focus on making sustainable products.

All their wool products come from Norwegian free-range sheep and the wool is certified with the Nordic Swan Ecolabel (Svanemerket), which is the official sustainability ecolabel for products from the Nordic countries.

In the small knitting factory Mosaikk you will find people with various challenges - physical or otherwise - who through collaboration produce the most beautiful things.

The recipe is simple: Wool from sheep that has grazed on pure Norwegian mountain meadows, classic design and a solid dose of professional pride. The result is a unique Norwegian made wool product of the finest quality.

At Midgardsblot we are proud to present this exclusive collection of wool products, including the Borre sweater and authentic viking hoods, designed and crafted especially for us by the fine people at Mosaikk!

⚔ ᛗ MUNIN = MEMORY. CIRCLE THE MEMORIES ᛗ ⚔

Midgardsblot, Herbs&Hydro and Dyrk have joined forces to reintroduce hemp by sharing the ancient knowledge and shielding the memories of the most important, and yet forgotten plant here in Norway. Hemp - as a plant and as a product - is the most energy efficient resource we have. In Scandinavia, hemp dates back to the Viking Age and is most known for its use in sails and ropes.

We are not going green, we are going dark green with solid waste management as a big part of the new business model. The Midgardsblot bars are designed to create less waste, as each bar replaces three plastic bottles of liquid shampoo, and don't contaminate water with microplastic. The bars are well balanced with cold pressed natural plant oils, including hemp seed oil.

Hemp seeds, leaves, flowers, roots and extracts are all traditional food ingredients and food supplements that have been part of our diet for centuries. All parts of the plant were consumed. In fact, one of the oldest cookbooks shows a recipe for a health drink made of cannabis nectar.

Wood tar was also well known amongst the Vikings. The Wood Tar shampoo and conditioner bars capture the spirit of Midgardsblot and the Vikings perfectly with its use of wood tar - the scent of bonfire as well as a bond with nature. The wood tar and hemp seed oils do wonders for the hair and skin and also have disinfectant qualities, as well as functioning as an excellent bug repellent. What more can you ask for?

See (and smell!) these shampoo and conditioner bars at our merch stand at the festival!

📷 Ester Segarra Photography

Models: Odin Hansen Smebak, Sisilje Gregersen Havnes, Marit Marman