Grimfrost is a global community with over 1 million followers on Facebook, as well as a webshop (grimfrost.com) that offers historical and modern merch inspired by the past. In addition Grimfrost operates a record company, produces an award-winning mead, owns three longships, is in the process of building a Viking settlement, produces documentaries with scholars and makes items for museums, movies and tv-series.
Hird Holmgang bouts are based on the historical holmgang and offer the participants a chance to enter a “life and death” situation where avoiding being hit is vital. Each round is thus ended with an “incapacitating strike” that would have put an unarmored fighter down. Needless to say, the Hird fighters wear extensive protection. Spectarors wanting to try fighting a Holmgang duel can do so with latex weapons.